Resume

Andrew Bradley

e-mail for questions and/or address MrAndrewBradley@gmail.com

Objective

Education

Summary of Experience

Business Projects

Computer Skills

Affiliations and Community Service

Objective:

Utilize my skills and talents in marketing and communications to produce high-impact results for a dynamic team-directed organization.

Education:

	California Polytechnic University at San Luis Obispo
	Bachelor of Science: Business Administration Concentration: International Business Management and Marketing Management

Summary of Experience:

Perry Communications Group, Inc (June 2006 - Present)

Account Executive (also Account Coordinator and Assistant Account Executive)

Organized and implemented multitier state and national public relations and public affairs campaigns and high profile media events for the firms largest clients

Presented information for clients at community events and professional conferences

Media outreach, including writing press releases and media advisories for events and activities, pitching stories and events to print and broadcast media throughout California and was successful in placing many stories for clients

Daily media monitoring and clipping for clients, as well as working with services to capture broadcast coverage

Built outreach lists and helped to mobilize organizations for grassroots campaigns, coalition development and partnerships

Traveling and Missions Work (January 2006 - May 2006)

Huntington's Disease Society of America, HDSA (January 2006 - April 2006)

Regional Development Coordinator (job taken as temporary assignment)

Designed database of financial donors that can be sorted by amount given, events attended and mailings received by merging over 50 separate databases into one

Created a newsletter template to be used for quarterly newsletters and published the Winter 2006 Chapter Newsletter.

Organized and implemented the chapters largest fundraiser of the year, the "Celebration of Hope Dinner"

Muscular Dystrophy Association, MDA (December 2004 - December 2005)

Program Coordinator

Planned, coordinated and implemented a variety of successful fundraising programs and events, including corporate golf tournaments, dinner galas and Harley-Davidson motorcycle rides

Designed and distributed marketing materials

Authored press releases and media alerts; coordinated media coverage that resulted in favorable coverage for MDA in many local papers and magazines including the San Jose Mercury News and Thunder Press

Coordinated additional corporate sponsors for fundraising events, which resulted in exceeding fundraising goals

Partnered with businesses (Albertsons, Spaghetti Factory and local retailers) participating in MDA’s national focus program “Shamrocks Against Dystrophy” and other promotions

Muscular Dystrophy Association, MDA (Summer 2004)

Regional Public Affairs Coordinator for Northern and Central California (RPAC)

Secured Public Service Announcement (PSA) space on various radio stations and TV networks for “Jerry Lewis MDA Telethon” and ”Aisles of Smiles” promotion

Wrote and distributed press releases, media alerts and PSAs for various MDA events to local, regional and national press, published in many local papers and Harpers Bazaar

Authored “Letters to the Editor” for distribution to local newspapers to promote events and raise awareness about muscular dystrophy

Interviewed families and wrote testimonial/human interest stories for local media

Contacted mayors of Northern and Central California cities and to the Governor of California to have September 3rd declared “MDA Day,” received a positive response from all

Awarded "RPAC of the Week"

Northwestern Mutual Financial Network (Summer 2002 & Summer 2004)

Marketing Intern (2002), Marketing Consultant (2004)
Client data-base building

Market research on prospective clients

Wrote and sent marketing mailers

Began web-design

San Luis Obispo County Department of Social Services (Oct 2003 - Jan 2004)

Student Intern

Data base building and template design to improve efficiency

Visit with clients/recipients of services

Researched Local, State and National statistics for input into county wide resource manual

Sierra Madre, California Polytechnic University at San Luis Obispo (Summer 2001)

Publicity Director
Created advertising for dorm and campus events

First Covenant Church of Sacramento's Mexicali Missions Trip (1998-2001)

Administrative Intern
Created web-page
Designed flyers to increase attendance and promote activities
Helped organize and get donations for “Covenant Goes Country,” an annual auction
Using Corel's Quattro Pro was responsible for administering a $50,000 budget

Office Assistant - Sacramento City Unified School District Vision Team (1999-2001)

Created forms and labels used in state mandated health assessments

Business Projects:

	Senior Project: Promotional Design and Implementation for AiméeMichele (www.aimeemichele.com)
	Tiffany & Co. Strategy Analysis and Recommendations Report
	Market Research and Promotion Effectiveness Study for High Street Deli, San Luis Obispo
	Marketing Project: The Successes of Traditional Retail Outlets versus Dot-Com Retail Outlets - Hollywood Video, Blockbuster, and Netflix
	Product Repositioning and Buyer Behavior Research and Report for Neutrogena Facial Lotion
	Costa Rica Cultural and Business Practices Research and Report with a High-Tech Emphasis
	Service Audit for Garden’s of Avila Restaurant

Computer Skills:

Software

Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Access, Microsoft FrontPage, Corel Word Perfect, Corel Quattro Pro, Corel Presentations, MINITAB 12 (Statistics), SPSS (Statistics), Print Shot (Design)

Operating Systems

Windows 95/98/2000/XP

Affiliations and Community Service:

	American Marketing Association (AMA)
	Sacramento Public Relations Association (SPRA)
	Mexico City Missions (Summer 2006)
	Team Leader Mexicali Missions Trip with First Covenant Church of Sacramento (1994-2002)
	Study Abroad in Cuernavaca, Mexico (Summer 2003)
	Student Community Services/Americorps, Director (2002-2003)
	First Covenant College & Young Adult Leadership Team (June 2005 - June 2006)
	Mexicali Leadership Team, First Covenant Church of Sacramento (January - April 2006)
	First Covenant Church High School/Youth Ministry Leadership (2000-2001)